Orreco.AI announces partnership with INEOS Britannia as Official Bio-Analytics Supplier


July 9, 2024


Galway, Ireland (9 July 2024) –  Orreco.AI, a leader in sports performance analytics, is proud to announce its partnership with INEOS Britannia, the British Challenger of Record racing for the Royal Yacht Squadron Ltd in the 37th America's Cup, as their 'Official Bio-Analytics Supplier'.

Orreco will support INEOS’s Performance staff and Cyclors, as the Sir Ben Ainslie captained INEOS Britannia joins a list of Orreco clients that includes Newcastle United, Brighton and Hove Albion, Dallas Mavericks, Tampa Bay Buccaneers, Flamengo, Monterrey, Benfica, British Athletics, the Lionesses and USA Swimming and multiple World and Olympic champions, amongst others.

INEOS Britannia’s Performance Team will use Orreco’s Biomarkers 3.0 module, part of Orreco’s TE@M platform. Orreco will deliver a comprehensive solution to monitor, analyze and manage their athletes’ training and recovery status, objectively assessing the balance between load and recovery.

Understanding an athlete’s internal response to training load is essential to complete the full picture for each athlete, and Orreco’s industry-leading data science algorithms create adaptive ranges that are individualized to each athlete, eliminating guesswork and giving specific, actionable intervention strategies from a few small drops of blood.

Dr. Pete Cunningham, INEOS Britannia Head of Human Performance, using the Orreco TE@M platform

In today's highly competitive world of elite sport, the demands on athletes and teams have never been greater. From increasing frequency of competition to heightened expectations for peak performance, the challenges faced by athletes and coaches are multifaceted and ever-evolving. Recognizing the need for innovative solutions to address these challenges, Orreco has developed a comprehensive suite of AI-powered tools designed to provide actionable insights and drive tangible improvements in performance.

"We are continually inspired by the athletes, teams and coaches we work with around the world to strive to be better every day and to continue to break new ground," said Dr. Brian Moore, CEO Orreco. "Our AI innovations are the product of a decade of Applied Research. We’re delighted to work with the team at INEOS Britannia, fellow innovators in sports and technology, to empower their athletes and coaches with the data-driven performance Insights they need as they take on the challenge of winning the America’s Cup.”

Dr. Pete Cunningham, INEOS Britannia Head of Human Performance, said "In the competitive and demanding world of the America's Cup, it's essential we have a trusted Bio-Analytics supplier to deliver crucial insights from human data, enabling our athletes to optimize their performance, accelerate recovery, and achieve their peak potential through science-driven strategies which is why we chose Orreco.


For more information about Orreco and its latest innovations, email humans@orreco.ai and visit us at www.orreco.ai

About Orreco.AI

Orreco is the global leader in bio-analytics solutions for professional athletes, combining expertise in sports science, data analytics and the development of AI-powered solutions to optimize performance, accelerate recovery, and extend playing careers. Orreco’s team includes 19 PhDs and has published more than 400 peer-reviewed scientific papers. Orreco scientists have been analyzing athlete data for over 20 years in 16 different sports for over 10,000 elite athletes. Clients include athletes and teams in the EPL, MLS, LigaMX, WSL, NBA, WNBA, NFL, PGA Tour and F1. Visit www.orreco.ai  

About INEOS Britannia

Backed by INEOS Founder and Chairman Sir Jim Ratcliffe and led by the most successful Olympic sailor of all time and America's Cup winner Sir Ben Ainslie, INEOS Britannia is the Challenger of Record for the 37th America’s Cup. The British team, who will race for Royal Yacht Squadron Ltd, was formed in 2014 before joining forces with INEOS in 2018.

In challenging for a third successive America’s Cup, INEOS Britannia has much-needed continuity, the cornerstone of every successful America’s Cup team. It will be the first time a British team has competed in three consecutive Cup cycles since Sir Thomas Lipton and the Royal Ulster YC bids between 1899 to 1930.

The America’s Cup, the pinnacle of yachting, was first contested in 1851 in Cowes, Isle of Wight and organized by the Royal Yacht Squadron, predating the modern Olympic Games by 45 years. The last British Challenger of Record to compete in an America’s Cup was the 12 metre, Sovereign in 1964.

About the America’s Cup

The America’s Cup is the race with no second place. Either you win or you lose, and it has been like this for over 173 years. In the Louis Vuitton 37th America’s Cup match, the Defender Emirates Team New Zealand will face the winner of the Louis Vuitton Cup (Challenger Selection Series) in a first to seven points match. Each race will be a match race between the two teams. The winner of each race scores one point, the loser scores no points. The first team to score seven points will become the Defender of the 38th America’s Cup.

Only two teams take part in the match - the Defender Emirates Team New Zealand and the winner of the Louis Vuitton Cup, which is the best team amongst the Challengers: INEOS Britannia (Challenger of Record), Alinghi Red Bull Racing, NYYC American Magic, Luna Rossa Prada Pirelli and Orient Express Racing Team.


Press Contact:

Colin Morrissey

VP Sales and Marketing

M: +353 877686501

E: colin.morrissey@orreco.com  

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